Marketing Analytics
Unify and transform your marketing data into timely insights so you can make trusted decisions that improve campaign performance, optimise budgets and boost your bottom line.
What can you do with agentic marketing analytics?
Automatically connect, harmonise and enrich your marketing data to unlock timely insights about your performance, so you can make the best decisions for your business.
Simplify marketing data management
Ingest and harmonise your marketing data in just three clicks with our library of 170 prebuilt API connectors, universal AI connector for your flat-file sources and out-of-the-box marketing data model
Let AI normalise and enrich your marketing data with customer and business data to deepen your analysis and unlock richer insights about your marketing performance
Prove marketing’s affect to the bottom line
Get a quick overview of your programme’s health or dive into how your cross-channel campaigns are performing with embedded Tableau Next visualisations, AI campaign summaries and goal tracking
See how your campaign performance affects the bottom line with predictive forecasting and built-in attribution
Improve performance with less effort
Trust Agentforce to identify and pause low-performing ads, recommend optimisations and adjust campaign goals to maximise campaign effectiveness
Track paid media performance at any level of detail — by campaign, channel, audience or goal — with out-of-the-box dashboards tailored to your needs
Choose the right marketing analytics solution for your business.
Growth
Grow your marketing intelligence platform across all campaigns, channels and platforms.
$
10,000
USD/Org/Month
(Billed annually)
- 20 Users
- 20 Million Data Rows
Complete your Marketing Analytics solution with products from across the Customer 360.
Salesforce named a Leader in Forrester Wave™ Customer Analytics Technologies
Get the most out of your digital marketing analytics with thousands of partner apps and experts.
Hit the ground running with digital marketing analytics tips, tricks and best practices.
Learn new skills with free, guided learning on Trailhead.
Stay up to date on all things marketing.
Sign up for our monthly marketing newsletter to get the latest research, industry insights and product news delivered straight to your inbox.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Ready to take the next step?
Talk to an expert.
Tell us a bit more so the right person can keep in touch faster.
Stay up to date.
Get the latest research, industry insights and product news delivered straight to your inbox.
Marketing Analytics FAQs
Marketing analytics solutions automate marketing data preparation, including ingestion, transformation and modelling and surface relevant insights in ootb dashboards that marketers can use to maximise ROI and hit their business goals.
Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of your cross-channel performance.
Marketing analytics solutions save marketers time, help marketers optimise their spend and campaign performance and help marketers prove ROI and affect the bottom line.
Learn more about why marketing analytics is important.
This is unique for every business. Start by understading how much and what kind of data your marketing team uses, the resources and skills of your team to ingest and prepare data and how you wish to activate the insights you uncover from your data.
Marketing Intelligence is our new marketing analytics product built directly on the Salesforce Platform. Marketing Cloud Intelligence, previously known as Datorama, refers to our industry-leading marketing analytics platform.